about us

Inspired by her experiences living and working in England, France, Italy and Bali for many years, our founder Joanne Sackville was eager to create ranges of high quality fashionable babies and childrens’ clothing with a sense of whimsical magic paired with practical comfort. After moving to Australia she launched Minihaha & Hiawatha in 1994. The brand was quickly spotted by department stores David Jones and Myer, as well as Baby Bunting and many independent boutique retailers - who continue to be our biggest fans.

We design and produce four labels including Bébé by Minihaha, Fox and Finch, Sophia by Minihaha and Tahlia - catering to boys and girls, from newborn babies to up 14 years of age. Each collection tells a story, with quality fabrics and finishes, unique details and signature prints - all designed in-house at their head office in Melbourne, Australia.


Bébé by Minihaha

An exquisite layette range for newborn babies - two years of age. The success of this range has grown beyond our expectations and continues to increase with as much speed as the babies wearing it. The mix of colour palettes and styles has something to suit everyone and the attention to detail is superb without affecting the price tag. After the experience we have obtained not only dressing our own babies, but dressing hundreds of other little angels we have designed these ranges to be of the utmost comfort for your baby and as easy as possible to manipulate for the parents. Incorporating studs, ties and zips throughout the collection, it helps to avoid having to pull anything over a baby's head.

Fox & Finch Baby

Our latest brand breaks with the traditional and often conservative style marketed to young mothers. The design team have put together a collection from their favourite influences to create distinctive clothing that will resonate with many mothers looking for effortless pieces that will work back with any wardrobe. It is now established as a label with a unique mix of contemporary graphics, on trend detailing, and a fun twist to give the label a great point of difference from other babywear labels on the market.


Tahlia offers a range of casual separates and dresses with a confident street vibe. Designed for tween girls 6-14 years of age, the collection appeals to both mum and daughter with its stylish outfits dedicated to future fanatical followers of fashion.


Sophia by Minihaha comprises of exquisite flower girl and special occasion dresses for girls aged 2 to 12 years in shades of Ivory, Pale Pink and White. Perfect for any wedding, communion or formal occasion, the dresses are complemented by a range of sequined cardigans and knitted boleros. This entire range is available throughout David Jones stores nationally.

Our Stores

In addition to our stockists, our labels can be found at our very own bricks-and-mortar store's, Chadstone Shopping Centre and Eastland Shopping Centre in Melbourne. We will have the best and newest collections on show from Bebe, Fox & Finch, Sophia and special occasion wear in both locations. 

For stock availability or if you're looking for a specific style, contact us at Chadstone on (03) 9569 8880 or Eastland on (03) 8820 8012.

Clearance Store

Lastly just a reminder that our Clearance Store is open Tuesday through to Friday 9am to 4pm. You will always be able to find a bargain whether it is a gift or for your own children! This is located at our head office 11 Carroll Crescent Glen Iris VIC 3146 with the entrance off Weir St.

For stock availability or if you're looking for a specific clearance style, contact us at our Clearance Store on (03) 9832 4823

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