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About Minihaha

Inspired by her experiences living and working in England, France, Italy, and Bali, Minihaha’s founder Joanne Sackville wanted to create a range of high-quality, fashionable babies’ and children’s clothing that paired a sense of whimsical magic with practical comfort.

After moving to Australia, Joanne launched Minihaha & Hiawatha in 1994. The brand was quickly discovered by department stores David Jones and Myer, as well as many independent boutique retailers across both Australia and New Zealand.  

Every season our talented team of designers and technicians create and produce new collections for the four labels under Minihaha's umbrella which include Bébé, Fox&Finch and Sophia.  These brands  offer our customers a vast selection of styles and looks to cater to both boys and girls from newborn babies up to 10 years of age.

Each collection tells a story and is produced using quality fabrics and finishes, unique details and signature prints. 


In addition to our retail stockists, we are proud to be able to showcase all of our brands at our very own Minihaha Boutique at Chadstone Shopping centre in Melbourne, Victoria.

Our latest collections are on show from Bébé, Fox&Finch and Sophia, as well as a vast array of other products that compliment our clothing and offers a complete look or gift idea for our customers.  We have outfits for every occasion including Christening and Special Occasions to newborn baby gifts or fashionable directional clothing for tween girls out there developing their own sense of style.