About Minihaha
Minihaha is a 100% Australian owned and operated brand, with our headquarters based in Melbourne, Australia. Dreamed into reality when Minihaha’s founder, Joanne Sackville, was living abroad in England, France, Italy and Bali.
Joanne was passionate about creating a range of premium quality, fashionable baby and children’s clothing that was stylish, original and practical. Providing parents with a brand that would cater to all their needs, whilst making little ones feel like the special, unique individuals that they are.
Minihaha’s talented team of designers and technicians create beautiful collections, hand illustrate playful signature prints, and source stunning fabrics and finishes each season that represent our three brands. Bebe, Fox & Finch and Minihaha Swim are made up of baby essentials, fashionable outfits, special occasionwear, swimwear and accessories.
Each collection tells its own story, offering beautiful styles for newborns, girls up to 10 years and boys up to 7 years, with Minihaha Swim extending into girls’ teen sizing up to 16 years.
Our brands have been long-term favourites across Australia and New Zealand, available through David Jones, THE ICONIC and a curated selection of independent boutiques locally and internationally.